Okinawa tropical coastline

VISIT OKINAWA

Beyond the Beach

Discover Okinawa's Wellness Legacy

Explore Okinawa through island nature, adventure, Ryukyu heritage and a culture shaped by the sea.

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WHY OKINAWA

A different side of Japan

Okinawa is a subtropical island destination in southern Japan, known for beautiful beaches, clear waters, distinctive culture and a rich island environment.

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LocationSouthern Japan
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AccessDirect flights operate to Naha from Narita International Airport, Tokyo International Airport (Haneda), and many other major airports around Japan. Direct flights taking approximately 3 hours from Tokyo and around 2 hours from the Kyoto/Osaka (Kansai area), making them an ideal addition to any Japan itinerary.
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ClimateSubtropical, warm and island-friendly

THREE WAYS TO EXPERIENCE OKINAWA

Go beyond the beach

Build an Okinawa itinerary around the experiences that matter to your travelers.

Okinawa nature and tropical flowers
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Wellness & Relaxation

Take time to slow down in Okinawa's tropical surroundings. Combine resort stays, island scenery, local food and time by the sea for a more restorative Japan trip.

Explore related tours →
Sea turtle snorkeling and clear SUP in Miyako Island
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Adventure & Nature

Discover coral seas, snorkeling, island hopping, marine activities and trekking experiences across Okinawa's islands.

Explore adventure tours →
Katsuren Castle in Okinawa
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Ryukyu Heritage & Culture

Explore Okinawa's distinctive history and culture through castle ruins, traditional music, local crafts, cuisine and places connected to the islands' past.

Explore heritage highlights →

TRAVEL EXPERIENCES

Explore Okinawa Tours

Selected experiences from the existing Okinawa tour collection.

Okinawa Main Island Blue Cave snorkeling
Adventure

Blue Cave Snorkeling with Lunch

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Okinawa Main Island Sunset dinner cruise
Relaxation

Sunset Dinner Cruise by Moby Dick

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Okinawa Main Island Okinawa painting experience
Culture

Shisa, Whale Shark & Glass Painting

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Okinawa Main Island Southern Okinawa sightseeing bus tour
Sightseeing

Southern Okinawa Half-Day Bus Tour

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Okinawa Main Island Marine activities at Itoman Bibi Beach
Marine

Pick 2 Marine Activities at Itoman Bibi Beach

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Okinawa Main Island Marine activities in Okinawa
Marine

Ocean Base: Unlimited Marine Activities

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Ishigaki Ishigaki island hopping
Adventure

Ishigaki 1-Day Island Popping Tour

Iriomote Island, Yubu Island and Taketomi Island.

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Ishigaki Ishigaki Island bus tour
Island

Ishigaki Island 1-Day Bus Tour

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Ishigaki Ishigaki starry sky photo tour
Nature

Ishigaki Island Starry Sky Photo Tour

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Ishigaki Phantom Island snorkeling
Adventure

Phantom Island Landing & Snorkeling

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Miyako Miyakojima scenic bus tour
Island

Miyakojima Scenic 1-Day LeaLea Bus Tour

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Miyako Sea turtle snorkeling and SUP
Adventure

Miyako Island Sea Turtle Snorkeling + Clear SUP

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ISLANDS & AREAS

Choose your Okinawa

From an urban gateway to remote island scenery, each area offers a different experience.

Naha

Naha/Okinawa Main Island

Okinawa's largest city and a gateway to the prefecture.

Explore Naha →
Miyako Island

Miyako Island

Beautiful beaches and opportunities for swimming and snorkeling.

Explore Miyako →

HERITAGE & PLACES

Stories beyond the shoreline

Peace Memorials

Peace Memorials

Visit places connected to the history of the Battle of Okinawa.

Find out more →
Nakagusuku Castle Ruins

Nakagusuku Castle Ruins

Discover a castle site built during the Ryukyu Kingdom.

Find out more →
Katsuren Castle

Katsuren Castle

Explore the castle and its connection to Ryukyu history.

Find out more →

TRADE RESOURCES

Resources for travel professionals

Use this area for downloadable itineraries, FAM trip reports and partner-facing materials.

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FAM Trip Reports

FAM Trip reports, participant feedback and destination insights.

Coming Soon
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Trade Information

For any sales tools, press materials and partner resources.

Contact the Rep

FOOD & LOCAL FLAVORS

Taste Okinawa

Okinawa's subtropical climate and island heritage have shaped a distinctive food culture.

Okinawa food

From fresh seafood and pork dishes to goya (bitter melon), explore some of Okinawa's popular local specialties.

Okinawa Food Guide
Goya Champuru

Goya Champuru

Umibudo

Umibudo

Okinawa Soba

Okinawa Soba

Taco Rice

Taco Rice

Rafute

Rafute

Sata Andagi

Sata Andagi

Beniimo Tart

Beniimo Tart

Awamori

Awamori

CONNECT WITH US

Let's bring Okinawa to your travelers.

For trade inquiries, FAM trip information, destination resources or partnership questions, contact the Okinawa Representative Team.

Email Us

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