Discover Tohoku
Journey through Japan's untouched northern heartland
Experience the Soul of Northern Japan
Tohoku (東北), literally meaning "North East," is a captivating region spanning the northeastern part of Japan's main island, Honshu. Comprising six prefectures—Aomori, Akita, Iwate, Yamagata, Miyagi, and Fukushima—this off-the-beaten-path destination offers a rare glimpse into authentic Japan, where ancient traditions, pristine natural beauty, and warm local hospitality remain beautifully preserved.
Our carefully curated tours showcase the best of this enchanting region, with special focus on Aomori Prefecture—home to the legendary Nebuta Festival, dramatic coastal scenery of Hachinohe, and the mystical Oirase Stream that has captivated travelers for centuries.
Aomori Highlights: Your Gateway to Tohoku
Aomori City
Experience the energy of Nebuta culture at the WA RASSE Museum, where massive illuminated floats tell stories of warriors and gods. Enjoy traditional shamisen performances and authentic local cuisine.
At the Aomori Gyosai Center, savor the freshest seafood with your own custom seafood bowl.
Hachinohe City
Visit Hachinohe Sake Brewery, ranked #1 in the World Sake Brewery Rankings. Founded in 1775, this historic brewery crafts exceptional sake using organic Aomori rice and natural yeast.
Take a tour through the facilities and sample their acclaimed brews to immerse yourself in the sake culture of this dynamic fishing port.
Oirase Stream
Stroll along Oirase Stream, a Michelin Green Guide two-star destination where 14km of pristine waters wind through emerald tunnels of ancient forest.
Photography enthusiasts should explore downstream to upstream for optimal lighting. Best visited during vibrant spring greenery (mid-May to June) or spectacular autumn foliage (mid to late October).
Japan’s Winter Heritage: Master Craftsmanship and Snowy Wonders in Tohoku
6 Days / 5 Nights
Aomori City (Aomori) → Towada City (Aomori) → Morioka City (Iwate) → Kakunodate City (Akita) → Tokyo
Where Tradition Meets Excellence
Journey through Japan's winter heartland and witness the pinnacle of traditional craftsmanship. From the soul-stirring artistry of Nebuta to the precision of world-class watchmaking, this tour reveals the mastery that defines Japanese culture.
- Nebuta Museum WA RASSE (Aomori): Marvel at the monumental Nebuta floats crafted with soul and skill by master artisans. Experience the overwhelming power of these massive sculptural masterpieces that embody the spirit of Japanese festivals
- Nebuta Lamp Workshop "IRODORI" (Aomori): Go beyond observation and engage hands-on with traditional techniques. Create your own original Nebuta lamp in this perfect winter indoor activity that connects you directly to centuries-old craftsmanship
- Grand Seiko Studio Shizukuishi (Iwate): Visit the birthplace of the world's finest mechanical watches. Witness master watchmakers at work, where precision and artistry converge to create timepieces of unparalleled quality—a truly inspiring experience for the intellectually curious
- Natural Wonders: Stroll through the enchanting Oirase Stream, visit the mystical Lake Tazawa with its famous Tatsuko statue, and explore the historic samurai district of Kakunodate
- Cultural Immersion: Experience shamisen performances, visit Morioka Hachimangu Shrine, enjoy Hirosaki Castle's winter beauty, and savor regional specialties including fresh seafood bowls and authentic yakiniku
*Per person, based on double occupancy
Book NowWinter Aomori: A Journey of History and Art
4 Days / 3 Nights
Aomori City, Towada City, Hachinohe City (Aomori) → Tokyo
Ultimate Color and Beauty Enhanced by Snow
Discover Aomori's most photogenic winter landscapes and immerse yourself in authentic artistic experiences. This carefully curated journey reveals the prefecture's soul through art, tradition, and breathtaking seasonal beauty.
- Takayama Inari Shrine: Witness the stunning contrast of vermillion torii gates against pristine snow—one of Japan's most photogenic winter scenes, available only during the snowy season
- Aomori Museum of Art: Experience the surreal beauty of this white museum emerging from winter snow. The giant "Aomori-ken" sculpture wearing its seasonal snow hat becomes a complete work of art unique to this time of year
- Nebuta Museum WA RASSE: Feel the overwhelming presence of massive Nebuta floats and participate as a Haneto dancer yourself. Experience the passionate soul of Aomori that defies the winter cold
- IRODORI Lamp Making (Kuroishi): Create your own original lamp in this traditional townscape. A creative moment where master craftsmanship meets contemporary sensibility
- Artisan Experiences: Visit Towada Art Center, explore a sake brewery in Hachinohe, and participate in Tokyo's traditional crafts including tea ceremony, glass blowing, papermaking, and conclude with a dinner cruise on a yakatabune
*Per person, based on double occupancy
Book Now